JDate com Online Dating Secret Friends Guide
JDate com For Dating Jewish Singles
By John D Strinetz
For several years, JDate com (www.jdate.com)
was one of the best sites for Jewish singles to place
their online profiles and meet others of a similar background
and outlook. But this site is one that has recently
seen a falling off of subscribers, causing a reduction
in profits for the site owner, Spark Networks, in the
first two quarters of 2009.
Spark owns an array of relationship websites, including
www.americansingles.com,
www.christianmingle.com,
and many other sites for ethnic and social groups. But
it’s the Jewish dating site www.jdate.com
(situated in the United States, the UK, France and Israel),
along with www.jewishmingle.com,
that carry most of the weight when it comes to the financial
health of the company.
A Victim Of The Economic Downturn
The reason for the reduction of profits from www.jdate.com
and the other Jewish personals dating sites might stem
partly from the economic downturn that has affected
much of the world in recent months.
Yet that can’t be the whole story, since all of the
other networks, including www.americansingles.com,
www.catholicmingle.com,
and so on, turned a slight profit. So perhaps there
was a flaw inherent in the Jewish dating internet sites
themselves that contributed to their losing subscribers
and, therefore, income for the company.
Dating Site In Need Of A Facelift
This appears to have been the problem. Even though
JDate com was used by so many, it had been criticized
as being too "clunky." So if people needed
to start cutting corners because of the slow economy,
they might have been more inclined to cut membership
on a site that didn’t operate as easily as
others did.
Spark Networks seems to think that was the case, at
least, since the company produced a "face lift"
for the site just in time for the summer of 2009. The
improvements include a more modern design and better
profile pages to review prospective dates, enhanced
search features, the JBlog for members, and a new video
section.
Most Revenue From Jewish Dating Sites
Spark Networks CEO Adam Berger frankly admits that
even with the small profits turned by all the other
dating websites owned by the company, the Jewish online
dating sites still bring in the "lion’s share"
of the profits.
So while the company can be pleased that the other
sites are contributing to the income of Spark Networks,
it’s obviously imperative for them that the Jewish sites
continue to pull their weight. With the recent revamping
of the JDate com site, the company clearly hopes that
its fortunes will turn around again.
About the Author:
John D Strinetz is an author of dating articles including
How To Meet People,
Online Dating Service,
Online Flirting,
Dating Website,
Dating Profiles.
Keep a lookout as more articles are added from this popular author on this website in the near future.
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